Smith, who wears many hats, including actor, rapper, philanthropist, humanitarian, and designer, is teaming up with Levi for an exclusive collection. The multi-hyphenate artist and denim brand have worked together previously with Levi’s enlisting Smith, amongst other thriving young talents, to lead their campaign focused on sustainability and activism.
The collection will include Levi’s 501 jeans and a Levi’s Type III Trucker featuring printed graphics designed by Smith. Both pieces are odes to DIY customization and the custom screen printing he does at home in his garage. The graphics set on the denim pieces include peace signs, an anatomical ribcage, and the phrase “Artificial Laser Focus Group” across the front and back.
This collaboration comes off the heels of Smith’s MSFTSrep FW21 “Untitled” collection, which focuses on rebellious youth culture and eccentric designs. “Untitled” is a hybrid of tailoring and streetwear, featuring a tailored suit, snowsuit, a longline hoodie dress, as well as knitwear sweatshirts and accessories. The looks also incorporate Smith’s beloved graphic designs, like his upcoming Levi’s collab.
The Jaden Smith x Levi’s capsule collection was released on Monday, December 13th, exclusively on the Levi’s app.